Questioning your beliefs is one of the most powerful ways to grow as a person.
It builds mental flexibility, strengthens your critical thinking, and helps you understand the differences between what you think the world should be like and what it’s actually like.
“But why should I put myself through this, Andra?
There’s already too much conflict in the world I need to deal with right now!”
My answer is this: working with your own thoughts and feelings and understanding how they draw from and plug into the bigger context we’re part of helps you become more resilient. Being able to differentiate between what you can control and what you can’t, makes you calmer. Realizing the influence of your cultural baggage helps you offload some of (self-applied) pressure.
This episode with an international keynote speaker and bestselling author Tim Ash is the perfect opportunity to experiment with all of these things and more.
Spend less than an hour with me and Tim and you might just see the madness around you with a clearer perspective, making better decisions as a result.
About Tim Ash:
Who else could have started this episode with a memorable laugh other than Tim Ash?
From the very first moments, his energy and his great sense of humor overflow into any listener’s life. As we go through the many nuances of personality-building, Tim takes us on a short journey to explore the diversity of ideas and mentalities that coexist all over the globe.
Thanks to his expertise in consumer and user psychology, he speaks effortlessly about the impact of our emotions, brain cells, and gut feeling. These are truly some of the most influential factors in our decision-making process. Looking at how they work together, Tim touches on the importance of being a good member of your “tribe”, how our culture spreads, and why external perceptions can be substantially different than ours.
By diving deep into evolutionary psychology and harnessing his keen sense of observation, Tim Ash built a remarkable career as a digital marketer and as an accomplished author. That’s why he’s a sought-after international keynote speaker and has been a guest at over 200 events across four continents, including massive stages with over 12,000 attendees.
His books and body of work also draw from the 19 years he spent as the co-founder and CEO of SiteTuners – a strategic digital optimization agency. For almost two decades, he developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. He applied all of that while working with companies like Google, Expedia, American Express, Canon, Symantec, Intuit, Humana, Siemens, and Cisco.
What I really appreciate about Tim is his dedication to sharing all his knowledge and putting it to work – constantly. He published over 100 articles about digital growth, he did the Landing Page Optimization Podcast with over 130 episodes, and he’s also a certified Tai Chi instructor, a poet, painter, and an avid photographer.
During our conversation, I could see all of his diverse experiences converging and surfacing valuable life lessons we can all use to elevate our decisions and way of life.
Tim Ash is a great voice that you need to hear to build more positivity and momentum towards all the good things you want to develop in your life. Start by hitting the play button:
Listen to this episode to learn:
- What your gut feeling really is (from someone with a strong understanding of neuroscience) and how it guides us in making the right choices
- Plenty of reasons why a good night’s rest makes you more efficient and active during the day
- The importance of including gratitude in your evening routine for much better sleep and a healthier mind.
- Two essential factors that influence your decisions and help you live your life more fully
- How empathy makes you a wiser decision-maker (and generally a better person)
- How having a more conservative or more progressive personality influences your life and the choices that shape it.
A few ideas that stuck with me:
- From an anthropological perspective, our personality is influenced by all of the interactions we have within the groups to which we belong.
- Any big decision we make is based on our deep and impactful emotional involvement (no matter how much we try to be entirely rational – which is impossible).
- Two people can look at the same thing and see a completely different thing which influences their choices.
- Our nation and culture have a strong impact on our choices and perspective of life. Understanding another mentality can broaden our mental and emotional range, giving us new perspectives that make us savvier decision-makers.
- In times of uncertainty, people rely on their cultural background as a manifestation of their built-in survival instinct.
- The last hour before sleep affects our rest time more than any other event during the day.
Connect with Tim Ash:
Resources mentioned in the episode:
- Podcast: Landing Page Optimization Podcast
- Book: Unleash Your Primal Brain
- Book: Hooked by Nir Eyal
- Book: Indistractable by Nir Eyal
- Talk – Powerful Persuasion with Tim Ash and Andra Zaharia