Author Archives: Andra Zaharia

About Andra Zaharia

Online Marketing & Communication Specialist. In love with tech products & what makes them successful. Sometimes I blog. :)

A marketer’s guilt

As a marketer, I’ve often gone through two alternating phases:

I should make time to work on my personal brand more. I feel like I’m not doing enough to share what I learn from doing my work. If I’m really good at my work but no one knows it, am I really any good?

How do I know?

In my most challenging times, I’ve often found myself wishing I had a plan that I could turn to.

Starting at a new job, making a big decision or even the pressure of a project made me feel like I was fumbling in the dark for the light switch.…

The follow-through

We’ve all been there: wanting to do something, but never getting started because of reasons we keep finding (or making up).

It’s been a few years since I first started thinking about this blog and what I’d write on it, but I never got around to doing it at a constant pace.…

Here’s my choice for 2015: tolerance

In the past year, besides all the wonderful things that technology has made possible, largely due to the Internet, what struck me the most was something less than positive. It was the hostility and aggressiveness that are widespread in the digital sphere, reaching the farthest corners of the Internet.…

Why I love The Newsroom

During my years spent at the university, we were taught to understand journalists on a certain level. A kind of wall was also built between us, the PR people, and them, the journalists. In classic PR, journalists are a public as any other and there’s an entire history of (open or not so open) conflict between the two professional categories.…