As a marketer, I’ve often gone through two alternating phases:
…I should make time to work on my personal brand more. I feel like I’m not doing enough to share what I learn from doing my work. If I’m really good at my work but no one knows it, am I really any good?
There’s something about turning 30 that makes people want to look back, including me. Even though there are a few post on the Internet on the topic (about 14 million of them), I wanted to share my own experience with coming of age.…
Today I woke up at 5:14 am.
I did that not because I have some fine-tuned morning routine, not because my cat or neighbours woke me up or because I’d gone to sleep early. My body just decided that 5 am on a Saturday was the right time to get up.…
We live in a world where we seek abstraction, but require symbols to share a common language. I dare say that we still need visual expressions to help our minds deal with the complexity and possibilities that advanced technology can provide us.…
A wealth of information creates a poverty of attention. Discovery systems become more critical as the web expands.
My bubble people are amazing, …
In my most challenging times, I’ve often found myself wishing I had a plan that I could turn to.
Starting at a new job, making a big decision or even the pressure of a project made me feel like I was fumbling in the dark for the light switch.…
As a teenager, one of my favourite things to read were interviews. I enjoyed the closeness and the touch of intimacy that some interviews can create. They always felt very human to me.
The details, the nuance, the tone of voice, the setting – I imagined it all, putting it together piece by piece.…
We’ve all been there: wanting to do something, but never getting started because of reasons we keep finding (or making up).
It’s been a few years since I first started thinking about this blog and what I’d write on it, but I never got around to doing it at a constant pace.…
In the past year, besides all the wonderful things that technology has made possible, largely due to the Internet, what struck me the most was something less than positive. It was the hostility and aggressiveness that are widespread in the digital sphere, reaching the farthest corners of the Internet.…
During my years spent at the university, we were taught to understand journalists on a certain level. A kind of wall was also built between us, the PR people, and them, the journalists. In classic PR, journalists are a public as any other and there’s an entire history of (open or not so open) conflict between the two professional categories.…